Card Factory supported the planting of 2.5 hectares of wildflowers in the UK in 2025
Pollination underpins life on Earth, shaping ecosystems, global food production and the stability of the natural world we depend on every day. One out of every three mouthfuls of food relies on animal pollination, and in the UK alone the benefits that pollinators provide to crop production are estimated at £691 million each year. Yet despite their irreplaceable role, pollinators are in crisis. Scientific assessments show that pollinators are declining globally, driven by habitat loss, climate pressures and harmful chemicals. The health of our pollinating insects is directly tied to the security of our food systems and the resilience of natural ecosystems, which is why the support of organisations like Card Factory is so vital.
The UK hosts an exceptional variety of pollinating insects. There are 275 species of bee alone, alongside 280 hoverfly species, more than 2,200 moth species, 6,700 other species of fly, and numerous beetles, wasps and thrips that contribute to pollination. These species support not only our food crops but the wildflowers, grasslands and woodlands that underpin entire food chains.
The landscapes these species depend on have been dramatically altered. England and Wales have lost over 97% of its flower-rich grasslands since the 1930s, an area equivalent to one and a half times the size of Wales. These meadows once formed extensive, connected networks across the countryside; today, most survive only as isolated fragments. As a result, many pollinators struggle to find the nectar, pollen and nesting sites they need. This fragmentation is one of the primary reasons why once-widespread species have become rare or disappeared entirely.
The consequences of this loss are stark. Half of the UK’s 27 bumblebee species are in decline, three species have already gone extinct, and seven have suffered declines of more than 50% in just the last quarter-century. Our butterflies and moths tell the same story, with 71% of butterflies and two-thirds of moths now in long-term decline. Even common species are becoming increasingly scarce. The 2025 Bugs Matter Survey, led by Buglife and Kent Wildlife Trust, recorded a nearly 60% decrease in UK insect numbers since 2021, signalling severe and rapid ecological change.
This is why wildflower restoration is one of the most impactful interventions we can make. Wildflower-rich habitats support more pollinator species than any other habitat type, providing nectar, pollen, nesting opportunities and refuge throughout the year. GreenTheUK has partnered with Buglife to deliver the B-Lines initiative – a nationwide network of “insect highways” – to reconnect fragmented landscapes with new and restored wildflower areas, allowing pollinators to move, feed and breed across the country.
By supporting wildflower restoration with GreenTheUK and Buglife, Card Factory is helping to rebuild these ecological lifelines and reverse decades of habitat loss. This work extends far beyond protecting insects: it strengthens food security, enhances climate resilience, and restores the natural systems that future generations will depend on.
Wildflower Restoration in Devon (2.5 hectares)
Thanks to Card Factory’s support, 2.5 hectares of wildflower restoration have been delivered within our Brownstone to Berry Head Hotspot - one of the most ecologically significant landscapes in South Devon and a priority area within Life on the Edge, an ambitious Buglife partnership project working to restore viable populations of some of the UK’s rarest invertebrates and plants. This hotspot is one of five key “Project Hotspots” along the South Devon B-Line, where Life on the Edge aims to restore or create over 675 hectares of species-rich grassland and build a connected, landscape-scale network for threatened species.
This restoration site sits alongside areas of good-quality semi-improved grassland and lies close to the mouth of the River Dart, adjacent to the extensive maritime cliff and slope Buglife priority habitat that stretches from the Dart estuary to Berry Head. This habitat mosaic forms part of a wider network of coastal grasslands that support exceptional biodiversity, providing warmth, shelter, and specialist plant communities that are vital for many rare invertebrates - including several of the thirty threatened species targeted by Life on the Edge.
To enhance botanical diversity, the existing low-diversity conservation grass sward was tightly grazed before being direct-drilled with a carefully selected wildflower seed mix. These works are already helping to restore a richer, more resilient sward that benefits both plant life and the wildlife that depends on it, contributing to the project’s broader goal of reconnecting fragmented habitats across South Devon.
The restoration is particularly valuable for notable invertebrates recorded locally, including the black oil beetle (Meloe proscarabaeus) and the hornet robberfly (Asilus crabroniformis), both of which rely on high-quality species-rich grassland. By supporting the expansion and improvement of this habitat, Card Factory is playing a vital role in strengthening ecological connectivity across the hotspot and helping secure a safer future for some of the UK’s most vulnerable invertebrate species.
Wildflowers & Grasses Planted
UN's Sustainable Development Goals
As a GreenTheUK partner, you support projects that are in line with the UN Sustainable Development Goals.
Take urgent action to combat climate change and its impacts.
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
