Coolstays supported the planting of 0.5 hectares of wildflowers in the UK in 2025
Pollination underpins life on Earth, shaping ecosystems, global food production and the stability of the natural world we depend on every day. One out of every three mouthfuls of food relies on animal pollination, and in the UK alone the benefits that pollinators provide to crop production are estimated at £691 million each year. Yet despite their irreplaceable role, pollinators are in crisis. Scientific assessments show that pollinators are declining globally, driven by habitat loss, climate pressures and harmful chemicals. The health of our pollinating insects is directly tied to the security of our food systems and the resilience of natural ecosystems, which is why the support of organisations like Coolstays is so vital.
The UK hosts an exceptional variety of pollinating insects. There are 275 species of bee alone, alongside 280 hoverfly species, more than 2,200 moth species, 6,700 other species of fly, and numerous beetles, wasps and thrips that contribute to pollination. These species support not only our food crops but the wildflowers, grasslands and woodlands that underpin entire food chains.
The landscapes these species depend on have been dramatically altered. England and Wales have lost over 97% of its flower-rich grasslands since the 1930s, an area equivalent to one and a half times the size of Wales. These meadows once formed extensive, connected networks across the countryside; today, most survive only as isolated fragments. As a result, many pollinators struggle to find the nectar, pollen and nesting sites they need. This fragmentation is one of the primary reasons why once-widespread species have become rare or disappeared entirely.
The consequences of this loss are stark. Half of the UK’s 27 bumblebee species are in decline, three species have already gone extinct, and seven have suffered declines of more than 50% in just the last quarter-century. Our butterflies and moths tell the same story, with 71% of butterflies and two-thirds of moths now in long-term decline. Even common species are becoming increasingly scarce. The 2025 Bugs Matter Survey, led by Buglife and Kent Wildlife Trust, recorded a nearly 60% decrease in UK insect numbers since 2021, signalling severe and rapid ecological change.
This is why wildflower restoration is one of the most impactful interventions we can make. Wildflower-rich habitats support more pollinator species than any other habitat type, providing nectar, pollen, nesting opportunities and refuge throughout the year. GreenTheUK has partnered with Buglife to deliver the B-Lines initiative – a nationwide network of “insect highways” – to reconnect fragmented landscapes with new and restored wildflower areas, allowing pollinators to move, feed and breed across the country.
By supporting wildflower restoration with GreenTheUK and Buglife, Coolstays is helping to rebuild these ecological lifelines and reverse decades of habitat loss. This work extends far beyond protecting insects: it strengthens food security, enhances climate resilience, and restores the natural systems that future generations will depend on.
Wildflower Restoration in Devon (0.5 hectares)
Coolstays has played an important role in restoring biodiversity within Buglife’s Brownstone to Berry Head Hotspot, one of the priority areas within Life on the Edge - an ambitious partnership project working to restore viable populations of some of the UK’s rarest invertebrates and plants along the South Devon coast. This hotspot forms part of a wider coastal B-Line network that Life on the Edge aims to reconnect and enhance, creating a landscape where threatened species can thrive.
The restoration site lies alongside recently sown species-rich grassland that will, over time, form part of a contiguous 25-hectare block of high-quality grassland - a significant habitat network for local wildlife and a vital stepping stone within the project’s goal of restoring or creating over 675 hectares of species-rich grassland across South Devon. These parcels also sit adjacent to extensive maritime cliff and slope priority habitat, which runs from the mouth of the River Dart to Berry Head. Together, this mosaic of coastal grasslands, wildflower-rich clifftops, and cliffside environments supports an impressive array of invertebrates and other wildlife, making it a key area for conservation action.
To increase biodiversity and improve habitat quality, the existing low-diversity sward was power-harrowed before seed was applied using an Aitchison drill and rolled in. This technique helps the wildflower seed establish effectively, setting the foundations for a richer, more resilient grassland ecosystem and contributing to the broader landscape-scale restoration Life on the Edge is delivering across its five South Devon hotspots.
The restoration work will provide important habitat for notable invertebrate species recorded in the area, including the hornet robberfly (Asilus crabroniformis) and the Mediterranean oil beetle (Meloe mediterraneus) - two of the thirty threatened species that Life on the Edge is working to protect. By supporting these habitat improvements, Coolstays is contributing to the long-term recovery and enhancement of one of South Devon’s most valuable biodiversity hotspots and helping secure a safer future for some of the UK’s rarest and most vulnerable invertebrates.
Wildflowers & Grasses Planted
UN's Sustainable Development Goals
As a GreenTheUK partner, you support projects that are in line with the UN Sustainable Development Goals.
Take urgent action to combat climate change and its impacts.
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
