esure Group supported the planting of 2 hectares of wildflowers in the UK in 2025
Pollination underpins life on Earth, shaping ecosystems, global food production and the stability of the natural world we depend on every day. One out of every three mouthfuls of food relies on animal pollination, and in the UK alone the benefits that pollinators provide to crop production are estimated at £691 million each year. Yet despite their irreplaceable role, pollinators are in crisis. Scientific assessments show that pollinators are declining globally, driven by habitat loss, climate pressures and harmful chemicals. The health of our pollinating insects is directly tied to the security of our food systems and the resilience of natural ecosystems, which is why the support of organisations like esure Group is so vital.
The UK hosts an exceptional variety of pollinating insects. There are 275 species of bee alone, alongside 280 hoverfly species, more than 2,200 moth species, 6,700 other species of fly, and numerous beetles, wasps and thrips that contribute to pollination. These species support not only our food crops but the wildflowers, grasslands and woodlands that underpin entire food chains.
The landscapes these species depend on have been dramatically altered. England and Wales have lost over 97% of its flower-rich grasslands since the 1930s, an area equivalent to one and a half times the size of Wales. These meadows once formed extensive, connected networks across the countryside; today, most survive only as isolated fragments. As a result, many pollinators struggle to find the nectar, pollen and nesting sites they need. This fragmentation is one of the primary reasons why once-widespread species have become rare or disappeared entirely.
The consequences of this loss are stark. Half of the UK’s 27 bumblebee species are in decline, three species have already gone extinct, and seven have suffered declines of more than 50% in just the last quarter-century. Our butterflies and moths tell the same story, with 71% of butterflies and two-thirds of moths now in long-term decline. Even common species are becoming increasingly scarce. The 2025 Bugs Matter Survey, led by Buglife and Kent Wildlife Trust, recorded a nearly 60% decrease in UK insect numbers since 2021, signalling severe and rapid ecological change.
This is why wildflower restoration is one of the most impactful interventions we can make. Wildflower-rich habitats support more pollinator species than any other habitat type, providing nectar, pollen, nesting opportunities and refuge throughout the year. GreenTheUK has partnered with Buglife to deliver the B-Lines initiative – a nationwide network of “insect highways” – to reconnect fragmented landscapes with new and restored wildflower areas, allowing pollinators to move, feed and breed across the country.
By supporting wildflower restoration with GreenTheUK and Buglife, esure Group is helping to rebuild these ecological lifelines and reverse decades of habitat loss. This work extends far beyond protecting insects: it strengthens food security, enhances climate resilience, and restores the natural systems that future generations will depend on.
Wildflower Restoration in Devon (2 hectares)
esure Group has contributed to important habitat restoration within Buglife’s Wembury Hotspot, one of the priority areas within Life on the Edge - an ambitious partnership project working to restore viable populations of some of the UK’s rarest invertebrates and plants along the South Devon coast. This landscape is renowned for its rich ecological value, and Wembury plays a central role in the project’s aim to expand and reconnect species-rich coastal habitats that threatened invertebrates rely on.
The restoration site currently features a low-diversity grassland sward that has been prepared using a power harrow, with wildflower seed broadcast onto the surface and rolled in to encourage successful establishment and enhance botanical diversity. These parcels sit alongside recently sown species-rich grassland and lie close to extensive maritime cliff and slope priority habitats - a distinctive combination of sloping grasslands, soft and hard rock cliffs, and wildflower-rich coastal margins that create a mosaic of microhabitats essential for invertebrates.
Life on the Edge has identified Wembury as one of five key “Project Hotspots,” and restoration here contributes to the wider ambition of creating and improving over 675ha of species-rich grassland and developing a 1,300-ha network of nature-friendly farmland across the South Devon B-Line. This connected landscape enables rare and vulnerable species to move more freely, expand their populations, and recolonise areas from which they have been lost.
The restoration work supported by esure will benefit several notable species recorded in the area, including the black oil beetle (Meloe proscarabaeus), the grey bush-cricket (Platycleis albopunctata), and the solitary orange-footed furrow bee (Lasioglossum xanthopus). These are among the thirty threatened invertebrates targeted by the Life on the Edge project, all of which depend on high-quality, structurally diverse, and well-connected habitats for feeding, breeding, and overwintering.
By helping to improve and expand high-quality grassland within the Wembury Hotspot, esure is playing a meaningful role in strengthening biodiversity across the South Devon coast and supporting the long-term resilience of some of the UK’s most vulnerable invertebrate species.
Wildflowers & Grasses Planted
UN's Sustainable Development Goals
As a GreenTheUK partner, you support projects that are in line with the UN Sustainable Development Goals.
Take urgent action to combat climate change and its impacts.
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
