Planting for the Future

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esure Group supported the planting of 2 hectares of wildflowers in the UK in 2025

Pollination underpins life on Earth, shaping ecosystems, global food production and the stability of the natural world we depend on every day. One out of every three mouthfuls of food relies on animal pollination, and in the UK alone the benefits that pollinators provide to crop production are estimated at £691 million each year. Yet despite their irreplaceable role, pollinators are in crisis. Scientific assessments show that pollinators are declining globally, driven by habitat loss, climate pressures and harmful chemicals. The health of our pollinating insects is directly tied to the security of our food systems and the resilience of natural ecosystems, which is why the support of organisations like esure Group is so vital.

The UK hosts an exceptional variety of pollinating insects. There are 275 species of bee alone, alongside 280 hoverfly species, more than 2,200 moth species, 6,700 other species of fly, and numerous beetles, wasps and thrips that contribute to pollination. These species support not only our food crops but the wildflowers, grasslands and woodlands that underpin entire food chains.

The landscapes these species depend on have been dramatically altered. England and Wales have lost over 97% of its flower-rich grasslands since the 1930s, an area equivalent to one and a half times the size of Wales. These meadows once formed extensive, connected networks across the countryside; today, most survive only as isolated fragments. As a result, many pollinators struggle to find the nectar, pollen and nesting sites they need. This fragmentation is one of the primary reasons why once-widespread species have become rare or disappeared entirely.

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The consequences of this loss are stark. Half of the UK’s 27 bumblebee species are in decline, three species have already gone extinct, and seven have suffered declines of more than 50% in just the last quarter-century. Our butterflies and moths tell the same story, with 71% of butterflies and two-thirds of moths now in long-term decline. Even common species are becoming increasingly scarce. The 2025 Bugs Matter Survey, led by Buglife and Kent Wildlife Trust, recorded a nearly 60% decrease in UK insect numbers since 2021, signalling severe and rapid ecological change.

This is why wildflower restoration is one of the most impactful interventions we can make. Wildflower-rich habitats support more pollinator species than any other habitat type, providing nectar, pollen, nesting opportunities and refuge throughout the year. GreenTheUK has partnered with Buglife to deliver the B-Lines initiative – a nationwide network of “insect highways” – to reconnect fragmented landscapes with new and restored wildflower areas, allowing pollinators to move, feed and breed across the country.

By supporting wildflower restoration with GreenTheUK and Buglife, esure Group is helping to rebuild these ecological lifelines and reverse decades of habitat loss. This work extends far beyond protecting insects: it strengthens food security, enhances climate resilience, and restores the natural systems that future generations will depend on.

Wildflower Restoration in Devon (2 hectares)

esure Group has contributed to important habitat restoration within Buglife’s Wembury Hotspot, one of the priority areas within Life on the Edge - an ambitious partnership project working to restore viable populations of some of the UK’s rarest invertebrates and plants along the South Devon coast. This landscape is renowned for its rich ecological value, and Wembury plays a central role in the project’s aim to expand and reconnect species-rich coastal habitats that threatened invertebrates rely on.

The restoration site currently features a low-diversity grassland sward that has been prepared using a power harrow, with wildflower seed broadcast onto the surface and rolled in to encourage successful establishment and enhance botanical diversity. These parcels sit alongside recently sown species-rich grassland and lie close to extensive maritime cliff and slope priority habitats - a distinctive combination of sloping grasslands, soft and hard rock cliffs, and wildflower-rich coastal margins that create a mosaic of microhabitats essential for invertebrates.

Life on the Edge has identified Wembury as one of five key “Project Hotspots,” and restoration here contributes to the wider ambition of creating and improving over 675ha of species-rich grassland and developing a 1,300-ha network of nature-friendly farmland across the South Devon B-Line. This connected landscape enables rare and vulnerable species to move more freely, expand their populations, and recolonise areas from which they have been lost.

The restoration work supported by esure will benefit several notable species recorded in the area, including the black oil beetle (Meloe proscarabaeus), the grey bush-cricket (Platycleis albopunctata), and the solitary orange-footed furrow bee (Lasioglossum xanthopus). These are among the thirty threatened invertebrates targeted by the Life on the Edge project, all of which depend on high-quality, structurally diverse, and well-connected habitats for feeding, breeding, and overwintering.

By helping to improve and expand high-quality grassland within the Wembury Hotspot, esure is playing a meaningful role in strengthening biodiversity across the South Devon coast and supporting the long-term resilience of some of the UK’s most vulnerable invertebrate species.

Wildflowers & Grasses Planted

Common Cat’s-ear

Common Cat’s-ear: Hypochaeris Radicata

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Common Cat’s-ear: Hypochaeris Radicata

These bright yellow flowers can be found growing in grassy areas all over the UK, from roadside verges to parks and meadows. This plant has an impressive rosette of leaves, which means it is often mistaken for the dandelion. The common cat’s-ear can be frustrating for gardeners, as it uses its strong root to anchor itself to the ground before springing up on lawns.

Cornflower

Cornflower: Centaurea Cyanus

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Cornflower: Centaurea Cyanus

This annual plant is native to Europe and best-known for its striking blue flowers which bloom from late spring into early summer. The cornflower’s vibrant petals are a magnet for butterflies and bees. The flower is also called “the bachelor’s button”; possibly because they were commonly worn by single men and women hoping to find love, or maybe because they resemble buttons that require very little sewing!

Autumn Hawkbit

Autumn Hawkbit: Leontodon Autumnalis

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Autumn Hawkbit: Leontodon Autumnalis

The autumn hawkbit shares part of its name with the dandelion because the two flowers are really very similar. This grassland perennial’s yellow rosette flowers are in full bloom from June to October. Unlike its hairy cousin, the rough hawkbit, the autumn variety has slender, almost hairless leaves.

Rough Hawkbit

Rough Hawkbit: Leontodon Hispidus

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Rough Hawkbit: Leontodon Hispidus

The rough hawkbit is a rather hairy plant which fares best in the full sunshine. It looks quite a lot like the dandelion and shares its famously diuretic properties. Hawkbits have a sweet smell, like honey.

Bird’s-foot Trefoil

Bird’s-foot Trefoil: Lotus Corniculatus

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Bird’s-foot Trefoil: Lotus Corniculatus

Bird’s-foot trefoil is already a pretty great name, but this plant has many other exciting aliases, including “hen and chickens” and “eggs and bacon”. These colourful names refer to the plant’s red and yellow flowers. Its seed pods are reminiscent of a bird’s claws.

Yarrow

Yarrow: Achillea Millefolium

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Yarrow: Achillea Millefolium

This hardy perennial has a slightly aniseed taste and can be made into tea; in the Middle Ages, it was used to flavour beer. Centuries ago, Yarrow was used to heal wounds and stop bleeding, but it was also thought to start nosebleeds, and still has the nickname “nosebleed plant”. Starlings and other birds use yarrow to line their nests.

Yellow-rattle

Yellow-rattle: Rhinanthus Minor

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Yellow-rattle: Rhinanthus Minor

This plant’s yellow flowers are in bloom from May to September. It makes a popular addition to any wildflower meadow, as it feeds off the nutrients in other grasses, reducing competition between species. Its seeds grow in brown pods which make a slight rattling sound.

Meadow Buttercup

Meadow Buttercup: Ranunculus Acris

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Meadow Buttercup: Ranunculus Acris

Buttercups are a familiar sight around the world, with this species being particularly hard to miss with its bright yellow colour and also being referred to as the “giant” or “tall” buttercup. Commonly used by Native American tribes to treat headaches, this plant is characteristically found in grazed grasslands and prefers soil with intermediate drainage. While sometimes considered a problematic weed in mowed lawns, the Meadow Buttercup is a valued addition to wildflower meadows and one cultivated variety even has the Royal Horticultural Society's Award of Garden Merit.

Ox-eye Daisy

Ox-eye Daisy: Leucanthemum Vulgare

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Ox-eye Daisy: Leucanthemum Vulgare

Ox-eye Daisy is a small, yet resilient flower and has the ability to thrive in diverse habitats. The yellow centre of the oxeye daisy is made up of many small flowers which hold nectar enjoyed by various pollinating insects, including butterflies, bees and hoverflies. A mature plant can produce up to 26,000 seeds that are spread by animals, vehicles, water and contaminated agricultural produce, and some seeds remain viable for up to nearly forty years.

Common Knapweed

Common Knapweed: Centaurea Nigra

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Common Knapweed: Centaurea Nigra

Black Knapweed, a native UK wildflower, is recognised by its distinctive bright pink and purple, thistle-like flower heads. It's a superb wildlife plant as the flowers are rich in nectar and pollen, and attract bees, moths and butterflies such as the Marbled white butterfly. It’s seeds are popular with birds like goldfinches.

Common Sorrel

Common Sorrel: Rumex Acetosa

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Common Sorrel: Rumex Acetosa

Sheep’s sorrel leaves look a little like spinach, and they are widely used in salads or as a garnish. The plant has a citrus taste, so it features in both sweet and savoury dishes. Sheep’s sorrel grows quickly and has small, red flowers which are pollinated by the wind.

Ribwort Plantain

Ribwort Plantain: Plantago Lanceolata

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Ribwort Plantain: Plantago Lanceolata

You’re most likely to see this perennial in England between the months of May and August. The hoary plantain has a rosette of leaves at its base, a slim stem and delicate pinkish-white flowers growing out of a thick spike at the top. This plant grows best in dry grassland areas, especially where there is chalk or limestone soil.

Bulbous Buttercup

Bulbous Buttercup: Ranunculus Bulbosus

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Bulbous Buttercup: Ranunculus Bulbosus

Having a very fun name to say, the Bulbous Buttercup is found across Western Europe and large swaths of North America. It has 5-7 bright yellow petals and is a common sight in lawns, pastures, and particularly hay fields. This buttercup contains a bitter toxin which leads to most animals avoiding it, aside from pigs which are unaffected by it and actively seek out the buttercups over long distances to consume them. They’ve given the Bulbous Buttercup its nickname: St Anthony’s turnip, after the patron saint of swineherds.

Red Clover

Red Clover: Trifolium pratense

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Red Clover: Trifolium pratense

As with all clovers, Red Clover is part of the bean family Fabaceae and native to Europe, Western Asia, and parts of Northern Africa. Despite the name, the Red Clover boasts dark pink flowers and is extremely popular both with many types of bumblebees as a food source and people as an ornamental plant. The flowers are edible and can be used as a garnish or ground into flour. It is also extremely valued as a fodder crop as it increases social fertility by nitrogen fixation.

White Clover

White Clover: Trifolium Repens

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White Clover: Trifolium Repens

Another very common and extremely popular clover, the White Clover is globally cultivated as a forage crop and is being used as a model organism for research into ecology and urban evolution. It grows well as a companion plant among lawns and easily tolerates mowing and grazing. It is considered beneficial to lawn care and pasture management due to its ability to fix nitrogen which reduces the incidence of some lawn diseases and it can out-compete weeds.

Corn Cockle

Corn Cockle: Agrostemma githago

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Corn Cockle: Agrostemma githago

Corn Cockle’s flowers are scentless but range from deep pink to purple, with each petal bearing two or three discontinuous black lines. It was once extremely common in the 19th century, showing up as a weed in wheat fields. Due to the increase of intensive mechanised farming, Corn Cockle is now uncommon and at risk in many countries, and was even thought to be extinct in the UK until a single specimen was found growing in Sunderland in 2014. Every part of the plant is poisonous, containing a number of triterpene saponins, yet it is still used in folk medicine.

Corn Marigold

Corn Marigold: Chrysanthemum Segetum

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Corn Marigold: Chrysanthemum Segetum

This bright yellow flower is a goldmine for nectar and is a key provider for insects across the UK, but is considered a weed by some. It clearly a much more serious weed in the past as it greatly annoyed one key person in 13th century Scotland: King Alexander the Second. The King introduced a law which stated that if a farmer allows so much as a single Corn Marigold to produce seed in amongst his crops, then he will be fined a sheep.

Common Poppy

Common Poppy: Papaver rhoeas

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Common Poppy: Papaver rhoeas

The Common Poppy, a symbol of remembrance used since WW1 and commonly seen almost everywhere across the Commonwealth. The typically bright red flower is full of black edible seeds and has been used to make a variety of products from red dye to oil from the seeds. Poppies play a specific role in meadow and garden ecology, serving the needs of pollen-gathering/consuming insects as it produces a high amount of pollen but very little nectar.

Common spotted orchid

Common spotted orchid: Dactylorhiza fuchsii

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Common spotted orchid: Dactylorhiza fuchsii

The common spotted orchid is a subspecies of orchid and is one of the most common wild-growing orchids. It is spread across most of Europe and ranges all the way to Siberia and Western China. Somehow, it has also naturalised (a plant that is not native and thrives, but is not invasive) in Ontario, Canada. The flowers range from white to pale purple, with darker purple spots, loops, dots, and dashes and is frequented by bumblebees and longhorn beetles.

Sweet Vernal

Sweet Vernal: Anthoxanthum odoratum

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Sweet Vernal: Anthoxanthum odoratum

A delicate grass that flowers between April-July, known for its sweet, vanilla-like scent. Sweet vernal grass is often one of the first species to colour spring meadows and plays a key role in creating the fragrant character of traditional hay. It is the foodplant for the larvae of brown and skipper butterflies.

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Over time, this meadow should be home to a rich variety of wildlife which could include…

Buff-tailed bumblebee: Bombus terrestris

Buff-tailed bumblebee

These are the giants of the bumblebee world, and the whole species is named after the buff colour of their queen’s tail. They can be found in the UK’s lowlands, nesting underground in very large groups. These insects are very fond of nectar, and if they can’t easily reach it with their tongues, they will bite a hole in the flower to suck it out.

Common Carder Bee: Bombus Pascuorum

Common Carder Bee

This relatively small ginger-coloured bumblebee is widespread throughout the UK, in habitats including farms, woods and gardens. Carder bees have very long tongues and feed on heather, clover and lavender. They often nest in old mouse runs and disused birds’ nests.

Red-tailed Bumblebee: Bombus Lapidarius

Red-tailed Bumblebee

This is an abundant species of bumblebee that is found all over the UK. This social bee nests in disused burrows, under stones or at the base of old dry stone walls. Both males and females have the eponymous red tails as well as velvety black bodies and transparent wings.

Brown-banded Carder Bee: Bombus Humilis

Brown-banded Carder Bee Stamp

The brown-banded carder bee is a bumblebee that favours heaths and dry, open grasslands. It has a chestnut-coloured thorax and strawberry-blond abdomen, but there are a few black hairs at the base of its wings. Populations have declined because of habitat loss, but this bee can be found in clusters in north Cornwall and Newport in South Wales, for example.

Honeybee: Apis Mellifera

Honeybee

Honeybees have six legs, four wings and five eyes. They use the Sun, and possibly the Earth’s magnetic fields, to navigate, and they can fly at speeds of up to 20mph when in search of food. At the height of summer there are around 40,000 honeybees in each hive, and that number drops to around 5,000 in the winter.

Tawny Mining Bee: Andrena Fulva

Tawny Mining Bee

These furry, ginger bees are commonly found in parks and gardens across southern Britain during April and May. They feed from a wide variety of plants including dandelions, buttercups, willows and fruit trees. Tawny mining bees often make their nests in lawns and flowerbeds or in orchards where they can be close to apple, pear and cherry blossom for example.

Red Mason: Osmia Rufa

Red Mason

Also known as the red mason bee, this insect can be found in cities, towns and villages across Britain and Europe. Females make their homes and lay their eggs in wall cavities, under roof tiles and even inside keyholes, lining their nests with mud. These bees are excellent pollinators, particularly of apple trees.

Orange-footed furrow bee: Lasioglossum xanthopus

Orange-footed furrow bee

These tiny solitary bees are named for the bright orange hairs on their legs, which stand out against their dark bodies. They are active in the UK during spring and early summer, visiting a wide variety of flowers to collect pollen and nectar. Orange-footed furrow bees nest in small burrows dug into bare soil, often in sunny, sheltered spots.

A Leaf-cutter Bee: Megachile Centuncularis

A Leaf-cutter Bee

As the name suggests, if you spot semi-circular holes in leaves, it’s a sign that this bee has been at work in your garden. The insect then carries the little pieces of leaf back to its nest, gluing them together with saliva to build cells for their larvae. You can spot this bee from April to August when it flies around feeding on pollen and nectar.

Large Scabious Bee: Andrena Hattofiana

Large Scabious Bee Stamp

This solitary bee can be found in small numbers across Europe, and it is now considered an endangered species. As the name suggests, this bee needs scabious flowers to thrive, and as scabious-rich habitats have declined, so bee numbers have followed. Small populations have been found in Cornwall, notably in the rough of golf courses, where scabious flowers can thrive, attracting the bees.

Buff-banded Mining Bee: Andrena Simillima

Buff-banded Mining Bee Stamp

The buff-banded mining bee is mainly found along the north Cornish coast. Its body is a deep reddish-brown colour, decorated with the buff-coloured stripes that give the bee its name. Mining bees are so-called because they burrow into the ground to make their nests.

Marmalade Hoverfly: Episyrphus Balteatus

Marmalade Hoverfly

The marmalade hoverfly is so-called because it is orange with black stripes that are thin or “thick cut” just like the popular preserve! It is Britain’s most common hoverfly and can be seen in parks, gardens, hedgerows and woods. They are present all year round, but numbers are often much higher in the summer when marmalade hoverflies migrate to the UK from abroad.

Drone Fly: Eristalis Tenax

Drone Fly

This insect’s patchy brown and orange body makes it look a lot like the male honeybee, which is a very effective way to keep it safe from predators. Drone flies also copy honeybee flight patterns as they move around in search of nectar. Their larvae, nicknamed “rat-tailed maggots”, feed on rotting organic material in stagnant water.

Pellucid Hoverfly: Volucella Pellucens

Pellucid Hoverfly

This large black fly has a white stripe on its body and black spots on its transparent wings. It can be found throughout most of Britain and Ireland, and is often seen feasting on bramble flowers in hedgerows or on the edge of woodland. The larvae develop in wasp nests where they feed on detritus wasp grubs.

Large Narcissus Fly: Merodon Equestris

Large Narcissus Fly

This medium-sized hoverfly looks very much like a bumblebee, which provides great protection against predators. This insect loves warm, sunny spots full of flowers, like gardens in the summer. Females lay their eggs on the leaves of bulbous plants such as bluebells and daffodils, and the larvae then burrow into the bulbs, feeding on them and causing some damage.

Hornet robberfly: Asilus craboniformis

Hornet robberfly Stamp

This impressive predator is one of the UK’s largest flies, mimicking a hornet with its black and yellow striped body. Hornet robberflies perch in sunny spots, waiting to ambush other insects, including bees and wasps. Their larvae develop in the soil, feeding on beetle larvae, making them a fascinating part of the ecosystem’s predator-prey balance.

Grey bush-cricket: Platycleis albopunctata

Grey bush-cricket Stamp

This large, grey insect is a master of camouflage, blending into grasses and shrubs in southern England. The grey bush-cricket is mostly active at night, feeding on a mix of leaves and small insects. Males produce a distinctive, soft song by rubbing their wings together, helping them attract mates while remaining hidden from predators.

Soldier Beetle: Cantharis Rustica

Soldier Beetle

The soldier beetle makes its home in open woodland or anywhere where there is tall grass. These carnivorous predators are common throughout England and Wales, where they can be seen from May to July. The adults prefer to hunt for food on flowers, while their larvae live on the ground, feeding on a range of other creatures.

7-spot Ladybird: Coccinella Septempunctata

7-spot Ladybird

These ladybirds are easy to identify because, just as you might expect, they have a pattern of seven black spots on their red wing cases. They are our most common ladybirds, found in parks and gardens throughout the UK. Ladybirds use their bright colours to warn predators that they won’t taste good, but it doesn’t always work!

Rose Chafer: Cetonia Aurata

Rose Chafer

These beetles have distinctive green and purple-bronze iridescent bodies, making them easy to identify. They love crawling on flowers on sunny days, when they shimmer in the light and look even more striking. Their favourite source of food, as the name indicates, is the rose, and the dog rose in particular.

Flower Beetle: Oedeomera Nobilis

Flower Beetle

This beetle is so-called because the male of the species has large green bulges on its hind thighs, whereas the female does not. It used to be quite rare, but is now a very abundant species throughout the UK. You should be able to spot the adults without too much difficulty, as they like to feed on open flowers like daisies

Black oil beetle: Meloe proscarabaeus

Black oil beetle Stamp

This large, wingless beetle is instantly recognizable by its shiny black body and swollen abdomen. Like its Mediterranean cousin, the black oil beetle’s larvae parasitize solitary bees, often found in sandy soils. Adults feed on flowers, especially buttercups and daisies, and their unusual lifecycle offers a fascinating glimpse into the complex interactions of UK pollinators.

Peacock Butterfly: Inachis Io

Peacock Butterfly

This common British butterfly gets its name from the large spots on its wings, which are reminiscent of peacock feathers. These markings help to scare off predators in the woods, gardens and parks where they live. They hibernate in winter, folding up their wings to show the dull undersides so that they can blend in with their surroundings while they sleep.

6-spot Burnet: Zygaena Filipendulae

6-spot Burnet

You are most likely to spot this medium-sized moth flying around in the daytime between June and August. It has six red spots on each of its glossy black forewings. If attacked, the burnet moth will release cyanide, so the spots serve as a warning to predators that this species is poisonous.

Red Admiral: Vanessa Atalanta

Red Admiral

These large red, white and black butterflies have very powerful wings. Most of the magnificent red admirals that we see in the UK start off in North Africa and migrate north, arriving here from late March onwards and staying until autumn. Male red admirals court their females for several hours before they begin mating.

Holly Blue: Celastrina Argiolus

Holly Blue

This stunning, vibrant, blue butterfly can be seen across most of the UK, but is most common in England and Wales. Caterpillars feed on holly and ivy buds, digging into them and eating what is inside. Holly blues are very popular in Finland, where they have been elevated to the status of national butterfly!

Thrift clearwing: Pyropteron muscaforme

Thrift clearwing

A striking day-flying moth, the thrift clearwing is built for mimicry, resembling a tiny wasp with its translucent wings and narrow body. This rare UK species is tightly linked to coastal thrift, its caterpillars feeding inside the plant stems. Observing them requires patience, but spotting one buzzing in the sun is a treat for wildlife enthusiasts.

Small Tortoiseshell Butterfly: Aglais Urticae

Small Tortoiseshell Butterfly

The small tortoiseshell is one of the UK’s most common and beloved butterfly species. Females lay their eggs on stinging nettles, before caterpillars hatch around ten days later. When courting, the males beat their antennae on the females’ hindwings.

Common Wasp: Vespula Vulgaris

Common Wasp

Anyone who has ever tried to have a summer picnic will be familiar with this yellow and black striped insect which can be found all over the UK. Queens first come out of hibernation at the very start of spring and start to look for suitable nesting sites in a range of habitats. Wasps will try to eat anything sweet, and although we might think of them as pests, they are useful pollinators.

Ruby-tailed Wasp: Chrysis Ignita

Ruby-tailed Wasp

Ruby-tailed wasps are often called “cuckoo wasps” because they lay their eggs in other insects’ nests. Shiny and turquoise with a rich red abdomen, they are strikingly beautiful in appearance. Ruby-tailed wasps have a sting, but don’t tend to use it.

Mason Wasp: Ancistrocerus Parietum

Mason Wasp

This wasp is native to Europe and North America and gets its name because it likes to build its nests in walls. Mason wasps have black bodies with yellow stripes and narrow waists. Female mason wasps are slightly larger than males, and can control the gender of their offspring.

Red Wasp: Vespula Rufa

Red Wasp

This wasp is so-called because it has reddish-brown markings on its body. Red wasps make their nests in tree stumps, using leaf litter and soil. Badgers often destroy the nests, eating them along with the wasps, as their thick hair and skin protects them from being stung.

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