Mobico Group supported the planting of 2 hectares of wildflowers in the UK in 2025
Pollination underpins life on Earth, shaping ecosystems, global food production and the stability of the natural world we depend on every day. One out of every three mouthfuls of food relies on animal pollination, and in the UK alone the benefits that pollinators provide to crop production are estimated at £691 million each year. Yet despite their irreplaceable role, pollinators are in crisis. Scientific assessments show that pollinators are declining globally, driven by habitat loss, climate pressures and harmful chemicals. The health of our pollinating insects is directly tied to the security of our food systems and the resilience of natural ecosystems, which is why the support of organisations like Mobico Group is so vital.
The UK hosts an exceptional variety of pollinating insects. There are 275 species of bee alone, alongside 280 hoverfly species, more than 2,200 moth species, 6,700 other species of fly, and numerous beetles, wasps and thrips that contribute to pollination. These species support not only our food crops but the wildflowers, grasslands and woodlands that underpin entire food chains.
The landscapes these species depend on have been dramatically altered. England and Wales have lost over 97% of its flower-rich grasslands since the 1930s, an area equivalent to one and a half times the size of Wales. These meadows once formed extensive, connected networks across the countryside; today, most survive only as isolated fragments. As a result, many pollinators struggle to find the nectar, pollen and nesting sites they need. This fragmentation is one of the primary reasons why once-widespread species have become rare or disappeared entirely.
The consequences of this loss are stark. Half of the UK’s 27 bumblebee species are in decline, three species have already gone extinct, and seven have suffered declines of more than 50% in just the last quarter-century. Our butterflies and moths tell the same story, with 71% of butterflies and two-thirds of moths now in long-term decline. Even common species are becoming increasingly scarce. The 2025 Bugs Matter Survey, led by Buglife and Kent Wildlife Trust, recorded a nearly 60% decrease in UK insect numbers since 2021, signalling severe and rapid ecological change.
This is why wildflower restoration is one of the most impactful interventions we can make. Wildflower-rich habitats support more pollinator species than any other habitat type, providing nectar, pollen, nesting opportunities and refuge throughout the year. GreenTheUK has partnered with Buglife to deliver the B-Lines initiative – a nationwide network of “insect highways” – to reconnect fragmented landscapes with new and restored wildflower areas, allowing pollinators to move, feed and breed across the country.
By supporting wildflower restoration with GreenTheUK and Buglife, Mobico Group is helping to rebuild these ecological lifelines and reverse decades of habitat loss. This work extends far beyond protecting insects: it strengthens food security, enhances climate resilience, and restores the natural systems that future generations will depend on.
Wildflower Restoration in Shropshire (2 hectares)
Residential areas surround the green space at Hollyhurst Road, which is split into two smaller sites for seeding and located just a short walk from The Cockshutt Nature Reserve.
Hollyhurst Road Site 1 was previously an intensively mown area. After a local resident raised concerns about existing wildflower species - such as red clover, yarrow and meadow buttercup - the management regime was changed to a “Meadow – 1 Cut and Collect.” This revealed the site’s strong potential to develop into a flourishing wildflower meadow that would benefit both pollinators and the local community, while also offering cost savings through reduced mowing.
The mix of grassland, meadow habitat and blossoming trees already present on site, including hawthorn and blackthorn, will form an excellent nectar resource. The surrounding trees and hedges will also continue to provide nesting sites and food sources for local birdlife.
Hollyhurst Road Site 2, a smaller area located near Site 1, has also undergone reduced mowing. While it shares many of Site 1’s positive qualities, it faces its own challenges -most notably, the spread of Cherry Laurel within the surrounding hedgerows. This invasive species is displacing native plants and beginning to encroach into the meadow area. Investment in meadow establishment will strengthen species diversity within the grassland and, with the support of volunteers and contractors, help to control and remove laurel from the site edges.
The Wombridge Park Site, positioned on a sunny hillside within the Wombridge Park recreation area, has been managed with a ‘cut and drop’ approach for several years. This practice has gradually reduced plant diversity by removing valuable habitat. Establishing a wildflower meadow here will reverse this trend and restore ecological value to the site. Its prominent location also makes it a strong candidate for an interpretation board to help inform the public about the restoration work and the importance of urban wildlife spaces.
Mobico Group has sponsored the creation of these meadows and the introduction of vital native wildflower species across all three sites, helping to improve biodiversity, enhance local habitats and support the recovery of pollinators.
Wildflowers & Grasses Planted
UN's Sustainable Development Goals
As a GreenTheUK partner, you support projects that are in line with the UN Sustainable Development Goals.
Take urgent action to combat climate change and its impacts.
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
