Planting for the Future

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Mobico Group supported the planting of 2 hectares of wildflowers in the UK in 2025

Pollination underpins life on Earth, shaping ecosystems, global food production and the stability of the natural world we depend on every day. One out of every three mouthfuls of food relies on animal pollination, and in the UK alone the benefits that pollinators provide to crop production are estimated at £691 million each year. Yet despite their irreplaceable role, pollinators are in crisis. Scientific assessments show that pollinators are declining globally, driven by habitat loss, climate pressures and harmful chemicals. The health of our pollinating insects is directly tied to the security of our food systems and the resilience of natural ecosystems, which is why the support of organisations like Mobico Group is so vital.

The UK hosts an exceptional variety of pollinating insects. There are 275 species of bee alone, alongside 280 hoverfly species, more than 2,200 moth species, 6,700 other species of fly, and numerous beetles, wasps and thrips that contribute to pollination. These species support not only our food crops but the wildflowers, grasslands and woodlands that underpin entire food chains.

The landscapes these species depend on have been dramatically altered. England and Wales have lost over 97% of its flower-rich grasslands since the 1930s, an area equivalent to one and a half times the size of Wales. These meadows once formed extensive, connected networks across the countryside; today, most survive only as isolated fragments. As a result, many pollinators struggle to find the nectar, pollen and nesting sites they need. This fragmentation is one of the primary reasons why once-widespread species have become rare or disappeared entirely.

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The consequences of this loss are stark. Half of the UK’s 27 bumblebee species are in decline, three species have already gone extinct, and seven have suffered declines of more than 50% in just the last quarter-century. Our butterflies and moths tell the same story, with 71% of butterflies and two-thirds of moths now in long-term decline. Even common species are becoming increasingly scarce. The 2025 Bugs Matter Survey, led by Buglife and Kent Wildlife Trust, recorded a nearly 60% decrease in UK insect numbers since 2021, signalling severe and rapid ecological change.

This is why wildflower restoration is one of the most impactful interventions we can make. Wildflower-rich habitats support more pollinator species than any other habitat type, providing nectar, pollen, nesting opportunities and refuge throughout the year. GreenTheUK has partnered with Buglife to deliver the B-Lines initiative – a nationwide network of “insect highways” – to reconnect fragmented landscapes with new and restored wildflower areas, allowing pollinators to move, feed and breed across the country.

By supporting wildflower restoration with GreenTheUK and Buglife, Mobico Group is helping to rebuild these ecological lifelines and reverse decades of habitat loss. This work extends far beyond protecting insects: it strengthens food security, enhances climate resilience, and restores the natural systems that future generations will depend on.

Wildflower Restoration in Shropshire (2 hectares)

Residential areas surround the green space at Hollyhurst Road, which is split into two smaller sites for seeding and located just a short walk from The Cockshutt Nature Reserve.

Hollyhurst Road Site 1 was previously an intensively mown area. After a local resident raised concerns about existing wildflower species - such as red clover, yarrow and meadow buttercup - the management regime was changed to a “Meadow – 1 Cut and Collect.” This revealed the site’s strong potential to develop into a flourishing wildflower meadow that would benefit both pollinators and the local community, while also offering cost savings through reduced mowing.

The mix of grassland, meadow habitat and blossoming trees already present on site, including hawthorn and blackthorn, will form an excellent nectar resource. The surrounding trees and hedges will also continue to provide nesting sites and food sources for local birdlife.

Hollyhurst Road Site 2, a smaller area located near Site 1, has also undergone reduced mowing. While it shares many of Site 1’s positive qualities, it faces its own challenges -most notably, the spread of Cherry Laurel within the surrounding hedgerows. This invasive species is displacing native plants and beginning to encroach into the meadow area. Investment in meadow establishment will strengthen species diversity within the grassland and, with the support of volunteers and contractors, help to control and remove laurel from the site edges.

The Wombridge Park Site, positioned on a sunny hillside within the Wombridge Park recreation area, has been managed with a ‘cut and drop’ approach for several years. This practice has gradually reduced plant diversity by removing valuable habitat. Establishing a wildflower meadow here will reverse this trend and restore ecological value to the site. Its prominent location also makes it a strong candidate for an interpretation board to help inform the public about the restoration work and the importance of urban wildlife spaces.

Mobico Group has sponsored the creation of these meadows and the introduction of vital native wildflower species across all three sites, helping to improve biodiversity, enhance local habitats and support the recovery of pollinators.

Wildflowers & Grasses Planted

Lady’s Bedstraw

Lady’s Bedstraw: Galium Verum

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Lady’s Bedstraw: Galium Verum

You can recognise this plant by the stunning clusters of bright yellow flowers which burst forth in the summer months and smell faintly of honey. When dried, Lady’s Bedstraw has a scent reminiscent of hay, and it used to be used to stuff mattresses, especially for women who were about to go into labour, which is probably how it got its interesting name. It was also commonly used to curdle milk to make cheese!

Bladder Campion

Bladder Campion: Silene Vulgaris

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Bladder Campion: Silene Vulgaris

This common wildflower gets its name from the balloon-like bulge that sits behind its petals. You can spot its white flowers growing in meadows, grassland and hedgerows between May and September. Bladder campion leaves are widely eaten in the Mediterranean; you’ll find bunches of them for sale in Cyprus, in Italy they are used to flavour risottos, while in Spain, they used to be added to the cold soup gazpacho.

Wild Carrot

Wild Carrot: Daucus Carota

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Wild Carrot: Daucus Carota

This biennial herbaceous plant is closely related to the carrots we grow and eat today. If you dig up the roots early enough, they are edible, but by the time the flowers appear, they will be too old and woody to eat. Wild carrot flowers are small and white, which is how this plant got its other name: Queen Anne’s lace.

Cowslip

Cowslip: Primula Veris

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Cowslip: Primula Veris

You can recognise the cowslip by its clusters of drooping bell-shaped yellow flowers which make a cheery addition to meadows and woodlands. Cowslips are very strongly associated with springtime and Easter, thriving on chalky soils where they flower between April and May. They were traditionally picked to make May Day garlands and wedding decorations.

Rough Hawkbit

Rough Hawkbit: Leontodon Hispidus

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Rough Hawkbit: Leontodon Hispidus

The rough hawkbit is a rather hairy plant which fares best in the full sunshine. It looks quite a lot like the dandelion and shares its famously diuretic properties. Hawkbits have a sweet smell, like honey.

Hoary Plantain

Hoary Plantain: Plantago Media

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Hoary Plantain: Plantago Media

You’re most likely to see this perennial in England between the months of May and August. The hoary plantain has a rosette of leaves at its base, a slim stem and delicate pinkish-white flowers growing out of a thick spike at the top. This plant grows best in dry grassland areas, especially where there is chalk or limestone soil.

Self-heal

Self-heal: Prunella Vulgaris

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Self-heal: Prunella Vulgaris

Self-heal’s bright purple flowers grow close to the ground in meadows and grasslands as well as by the side of the road and on lawns. It is in bloom between June and October. As you might expect from the name, this small plant has long been used in herbal medicine to treat a number of ailments.

Common Toadflax

Common Toadflax: Linaria Vulgaris

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Common Toadflax: Linaria Vulgaris

The common toadflax has creamy orange and yellow flowers and is often found growing on wasteland and by the side of the road. It is very popular with bumblebees and honeybees. Common toadflax is also known by the nickname “butter-and-eggs” because of the colour of its petals.

Bird’s-foot Trefoil

Bird’s-foot Trefoil: Lotus Corniculatus

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Bird’s-foot Trefoil: Lotus Corniculatus

Bird’s-foot trefoil is already a pretty great name, but this plant has many other exciting aliases, including “hen and chickens” and “eggs and bacon”. These colourful names refer to the plant’s red and yellow flowers. Its seed pods are reminiscent of a bird’s claws.

Kidney Vetch

Kidney Vetch: Anthyllis Vulneraria

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Kidney Vetch: Anthyllis Vulneraria

Also known as lady’s fingers or devil’s claws, these slightly woolly-looking bright yellow flowers bloom from June to September. The kidney vetch thrives on sand dunes and cliffs and can be found dotted around the UK coastline. This plant used to be known as “woundwort” and was used as a herbal remedy for cuts and bruises

Yarrow

Yarrow: Achillea Millefolium

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Yarrow: Achillea Millefolium

This hardy perennial has a slightly aniseed taste and can be made into tea; in the Middle Ages, it was used to flavour beer. Centuries ago, Yarrow was used to heal wounds and stop bleeding, but it was also thought to start nosebleeds, and still has the nickname “nosebleed plant”. Starlings and other birds use yarrow to line their nests.

Yellow-rattle

Yellow-rattle: Rhinanthus Minor

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Yellow-rattle: Rhinanthus Minor

This plant’s yellow flowers are in bloom from May to September. It makes a popular addition to any wildflower meadow, as it feeds off the nutrients in other grasses, reducing competition between species. Its seeds grow in brown pods which make a slight rattling sound.

Meadow Buttercup

Meadow Buttercup: Ranunculus Acris

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Meadow Buttercup: Ranunculus Acris

Buttercups are a familiar sight around the world, with this species being particularly hard to miss with its bright yellow colour and also being referred to as the “giant” or “tall” buttercup. Commonly used by Native American tribes to treat headaches, this plant is characteristically found in grazed grasslands and prefers soil with intermediate drainage. While sometimes considered a problematic weed in mowed lawns, the Meadow Buttercup is a valued addition to wildflower meadows and one cultivated variety even has the Royal Horticultural Society's Award of Garden Merit.

Ox-eye Daisy

Ox-eye Daisy: Leucanthemum Vulgare

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Ox-eye Daisy: Leucanthemum Vulgare

Ox-eye Daisy is a small, yet resilient flower and has the ability to thrive in diverse habitats. The yellow centre of the oxeye daisy is made up of many small flowers which hold nectar enjoyed by various pollinating insects, including butterflies, bees and hoverflies. A mature plant can produce up to 26,000 seeds that are spread by animals, vehicles, water and contaminated agricultural produce, and some seeds remain viable for up to nearly forty years.

Musk Mallow

Musk Mallow: Malva Moschata

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Musk Mallow: Malva Moschata

Musk Mallow is a beautiful flowering plant with pink saucer-shaped petals with an attractive scent and as such is typically grown as an ornamental plant. It is native to most of Europe and southwestern Asia, preferring dry yet fertile soils and is commonly found in hedgerows. Numerous bees, butterflies, and other beneficial insects are commonly attracted to the musky fragrance.

Viper's-bugloss

Viper's-bugloss: Echium vulgare

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Viper's-bugloss: Echium vulgare

Also known as blueweed for its vibrant blue flowers, Viper’s-bugloss is a native species that had its roots used as a treatment for snake bites, particularly vipers, in ancient times. It is commonly found growing in coastal areas and areas of unimproved grassland and chalk downland where it is a fan-favourite of Burnet Moths and Red Mason Bees. Due to its fondness of dryer soils, it is particularly well suited to dry gardens in areas prone to drought.

Field Scabious

Field Scabious: Knautia arvensis

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Field Scabious: Knautia arvensis

These vibrant bluish-purple flowers are related to the honeysuckle, rich in nectar and attractive to insects, especially bees. They are also known as “pincushion flowers” because they have short petals with little stamens sticking out of them. This flower gets its name from the Latin word for itch, because it was once believed to be a remedy for the skin disease scabies.

Ribwort Plantain

Ribwort Plantain: Plantago Lanceolata

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Ribwort Plantain: Plantago Lanceolata

You’re most likely to see this perennial in England between the months of May and August. The hoary plantain has a rosette of leaves at its base, a slim stem and delicate pinkish-white flowers growing out of a thick spike at the top. This plant grows best in dry grassland areas, especially where there is chalk or limestone soil.

Bulbous Buttercup

Bulbous Buttercup: Ranunculus Bulbosus

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Bulbous Buttercup: Ranunculus Bulbosus

Having a very fun name to say, the Bulbous Buttercup is found across Western Europe and large swaths of North America. It has 5-7 bright yellow petals and is a common sight in lawns, pastures, and particularly hay fields. This buttercup contains a bitter toxin which leads to most animals avoiding it, aside from pigs which are unaffected by it and actively seek out the buttercups over long distances to consume them. They’ve given the Bulbous Buttercup its nickname: St Anthony’s turnip, after the patron saint of swineherds.

Common Knapweed

Common Knapweed: Centaurea Nigra

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Common Knapweed: Centaurea Nigra

Black Knapweed, a native UK wildflower, is recognised by its distinctive bright pink and purple, thistle-like flower heads. It's a superb wildlife plant as the flowers are rich in nectar and pollen, and attract bees, moths and butterflies such as the Marbled white butterfly. It’s seeds are popular with birds like goldfinches.

Dark Mullein

Dark Mullein: Verbascum nigrum

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Dark Mullein: Verbascum nigrum

A tall semi-evergreen biennial with bright yellow flower spikes, Dark mullein thrives in dry grasslands and sunny banks. Its nectar-rich blooms attract bees and hoverflies, its seeds are a food source for birds. In winter, insects take refuge in its hollow stems.

Weld

Weld: Reseda luteola

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Weld: Reseda luteola

A slender plant with tall spikes of yellow-green flowers, Weld flourishes in sunny, disturbed ground. Traditionally used as a dye plant, it supports solitary bees and hoverflies throughout summer. Its seeds are a late-season food source for finches, and it helps pioneer bare or sandy soils.

Greater knapweed

Greater knapweed: Centaurea scabiosa

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Greater knapweed: Centaurea scabiosa

Greater Knapweed, characterised by deep purple thistle-like flowers, blooms in summer and attracts butterflies and bees. Its rugged appearance lends it a robust presence in meadows. This wildflower has medieval associations with knighthood and chivalry.

Agrimony

Agrimony: Agrimonia Eupatoria

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Agrimony: Agrimonia Eupatoria

Agrimony is a herbaceous plant with slender spikes of small yellow flowers. It is mentioned in ancient medicinal texts by herbalists like Dioscorides and Pliny the Elder, and Shakespeare mentions its ability to ward off sleep and nightmares in "A Midsummer Night's Dream." Its leaves emit a pleasant fragrance

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Over time, this meadow should be home to a rich variety of wildlife which could include…

Buff-tailed bumblebee: Bombus terrestris

Buff-tailed bumblebee

These are the giants of the bumblebee world, and the whole species is named after the buff colour of their queen’s tail. They can be found in the UK’s lowlands, nesting underground in very large groups. These insects are very fond of nectar, and if they can’t easily reach it with their tongues, they will bite a hole in the flower to suck it out.

Common Carder Bee: Bombus Pascuorum

Common Carder Bee

This relatively small ginger-coloured bumblebee is widespread throughout the UK, in habitats including farms, woods and gardens. Carder bees have very long tongues and feed on heather, clover and lavender. They often nest in old mouse runs and disused birds’ nests.

Red-tailed Bumblebee: Bombus Lapidarius

Red-tailed Bumblebee

This is an abundant species of bumblebee that is found all over the UK. This social bee nests in disused burrows, under stones or at the base of old dry stone walls. Both males and females have the eponymous red tails as well as velvety black bodies and transparent wings.

Honeybee: Apis Mellifera

Honeybee

Honeybees have six legs, four wings and five eyes. They use the Sun, and possibly the Earth’s magnetic fields, to navigate, and they can fly at speeds of up to 20mph when in search of food. At the height of summer there are around 40,000 honeybees in each hive, and that number drops to around 5,000 in the winter.

Tawny Mining Bee: Andrena Fulva

Tawny Mining Bee

These furry, ginger bees are commonly found in parks and gardens across southern Britain during April and May. They feed from a wide variety of plants including dandelions, buttercups, willows and fruit trees. Tawny mining bees often make their nests in lawns and flowerbeds or in orchards where they can be close to apple, pear and cherry blossom for example.

Red Mason: Osmia Rufa

Red Mason

Also known as the red mason bee, this insect can be found in cities, towns and villages across Britain and Europe. Females make their homes and lay their eggs in wall cavities, under roof tiles and even inside keyholes, lining their nests with mud. These bees are excellent pollinators, particularly of apple trees.

A Leaf-cutter Bee: Megachile Centuncularis

A Leaf-cutter Bee

As the name suggests, if you spot semi-circular holes in leaves, it’s a sign that this bee has been at work in your garden. The insect then carries the little pieces of leaf back to its nest, gluing them together with saliva to build cells for their larvae. You can spot this bee from April to August when it flies around feeding on pollen and nectar.

Marmalade Hoverfly: Episyrphus Balteatus

Marmalade Hoverfly

The marmalade hoverfly is so-called because it is orange with black stripes that are thin or “thick cut” just like the popular preserve! It is Britain’s most common hoverfly and can be seen in parks, gardens, hedgerows and woods. They are present all year round, but numbers are often much higher in the summer when marmalade hoverflies migrate to the UK from abroad.

Drone Fly: Eristalis Tenax

Drone Fly

This insect’s patchy brown and orange body makes it look a lot like the male honeybee, which is a very effective way to keep it safe from predators. Drone flies also copy honeybee flight patterns as they move around in search of nectar. Their larvae, nicknamed “rat-tailed maggots”, feed on rotting organic material in stagnant water.

Pellucid Hoverfly: Volucella Pellucens

Pellucid Hoverfly

This large black fly has a white stripe on its body and black spots on its transparent wings. It can be found throughout most of Britain and Ireland, and is often seen feasting on bramble flowers in hedgerows or on the edge of woodland. The larvae develop in wasp nests where they feed on detritus wasp grubs.

Large Narcissus Fly: Merodon Equestris

Large Narcissus Fly

This medium-sized hoverfly looks very much like a bumblebee, which provides great protection against predators. This insect loves warm, sunny spots full of flowers, like gardens in the summer. Females lay their eggs on the leaves of bulbous plants such as bluebells and daffodils, and the larvae then burrow into the bulbs, feeding on them and causing some damage.

Soldier Beetle: Cantharis Rustica

Soldier Beetle

The soldier beetle makes its home in open woodland or anywhere where there is tall grass. These carnivorous predators are common throughout England and Wales, where they can be seen from May to July. The adults prefer to hunt for food on flowers, while their larvae live on the ground, feeding on a range of other creatures.

7-spot Ladybird: Coccinella Septempunctata

7-spot Ladybird

These ladybirds are easy to identify because, just as you might expect, they have a pattern of seven black spots on their red wing cases. They are our most common ladybirds, found in parks and gardens throughout the UK. Ladybirds use their bright colours to warn predators that they won’t taste good, but it doesn’t always work!

Rose Chafer: Cetonia Aurata

Rose Chafer

These beetles have distinctive green and purple-bronze iridescent bodies, making them easy to identify. They love crawling on flowers on sunny days, when they shimmer in the light and look even more striking. Their favourite source of food, as the name indicates, is the rose, and the dog rose in particular.

Flower Beetle: Oedeomera Nobilis

Flower Beetle

This beetle is so-called because the male of the species has large green bulges on its hind thighs, whereas the female does not. It used to be quite rare, but is now a very abundant species throughout the UK. You should be able to spot the adults without too much difficulty, as they like to feed on open flowers like daisies

Peacock Butterfly: Inachis Io

Peacock Butterfly

This common British butterfly gets its name from the large spots on its wings, which are reminiscent of peacock feathers. These markings help to scare off predators in the woods, gardens and parks where they live. They hibernate in winter, folding up their wings to show the dull undersides so that they can blend in with their surroundings while they sleep.

6-spot Burnet: Zygaena Filipendulae

6-spot Burnet

You are most likely to spot this medium-sized moth flying around in the daytime between June and August. It has six red spots on each of its glossy black forewings. If attacked, the burnet moth will release cyanide, so the spots serve as a warning to predators that this species is poisonous.

Red Admiral: Vanessa Atalanta

Red Admiral

These large red, white and black butterflies have very powerful wings. Most of the magnificent red admirals that we see in the UK start off in North Africa and migrate north, arriving here from late March onwards and staying until autumn. Male red admirals court their females for several hours before they begin mating.

Holly Blue: Celastrina Argiolus

Holly Blue

This stunning, vibrant, blue butterfly can be seen across most of the UK, but is most common in England and Wales. Caterpillars feed on holly and ivy buds, digging into them and eating what is inside. Holly blues are very popular in Finland, where they have been elevated to the status of national butterfly!

Common Wasp: Vespula Vulgaris

Common Wasp

Anyone who has ever tried to have a summer picnic will be familiar with this yellow and black striped insect which can be found all over the UK. Queens first come out of hibernation at the very start of spring and start to look for suitable nesting sites in a range of habitats. Wasps will try to eat anything sweet, and although we might think of them as pests, they are useful pollinators.

Mason Wasp: Ancistrocerus Parietum

Mason Wasp

This wasp is native to Europe and North America and gets its name because it likes to build its nests in walls. Mason wasps have black bodies with yellow stripes and narrow waists. Female mason wasps are slightly larger than males, and can control the gender of their offspring.

Red Wasp: Vespula Rufa

Red Wasp

This wasp is so-called because it has reddish-brown markings on its body. Red wasps make their nests in tree stumps, using leaf litter and soil. Badgers often destroy the nests, eating them along with the wasps, as their thick hair and skin protects them from being stung.

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