Sanofi supported the planting of 1 hectare of wildflowers in the UK in 2023-24
Sanofi has taken action to restore one of the rarest habitats in the UK: wildflower meadows. They're essential for the protection and survival of insects around the country, thus a cornerstone of our entire ecosystem and food chain.
Wildflower meadows used to cover large swaths of England but approximately 97% of them have been lost since the 1930's, an area larger than the size of Wales.
Wildflower meadows provide insects with food, shelter and transport links across counties in the UK where biodiversity has been depleted by habitat loss, development, and intensive farming. World leading study, State of Nature confirms the UK as one of the world’s most nature depleted countries, with 1 in 6 of more than 10,000 species assessed (16%) at risk of being lost from Great Britain. Some species, such as the Six-banded Nomad Bee have gone from being found all across southern England, to only being found in Devon.
Pollinators are critical to food chains and as such, wildflower meadows provide valuable support for wildlife and all life on earth, including humans. In the words of Kew Gardens, 'The more wildflowers there are, the more diverse pollinators they can support, and the more healthy crops we can grow.'
Our solution is to restore B-Lines - a network of insect pathways along which we are restoring and creating wildflower rich habitat. These pollinator highways created in partnership with GreenTheUK and Buglife will extend across the whole of the UK, allowing wildlife to move freely through our countryside and towns. Rather than covering entire regions in wildflowers, stepping stones of habitat have been created along the network to fulfil their purpose as efficiently as possible. In the event of the collapse of a wildflower habitat, having the B-Lines to provide new habitat and connect them with other wildflower meadows, we can save whole communities of insects from being lost.
Thanks to support from Sanofi, a network of flower-rich pathways that benefits pollinators, other wildlife, and people across the UK has been created.
Wildflower Restoration in Reading (1 hectare)
A team from Sanofi volunteered their time with Wokingham Borough Council to help seed a new wildflower meadow at Dinton Pastures Country Park. The meadow lies alongside the River Emm brook, which runs through the country park. The site is situated near the main facilities in the park, meaning visitors to the park will be able enjoy the introduction of the new meadow as well as invertebrates in the area.
Wokingham Borough Council's Countryside Service team prepared the area before the volunteer event by running their forestry flail lightly through the top surface of the soil to remove the grass and create bare soil for seeding. On the day, the Sanofi team seeded a mix of wildflower seed, including species like Lady’s Bedstraw (Galium verum) and Greater Knapweed (Centaurea scabiosa), and some Yellow Rattle (Rhinanthus minor), which is known as the meadow maker as it parasitises grasses, weakening them and creating more space for wildflowers to establish.
Further to Sanofi's volunteering event, another 0.5 hectares was reseeded by the Countryside Service team on a site called Blackberry Gardens (W3W://woof.alert.mining). This meadow is around 500 metres from Dinton Pastures on the other side of the A329(M) motorway and further upstream of the River Emm brook.
Both sites lie within Buglife’s B-Lines and will contribute to the growing network of wildflower-rich stepping stones for pollinators across the UK landscape.
Wildflowers & Grasses Planted
UN's Sustainable Development Goals
As a GreenTheUK partner, you support projects that are in line with the UN Sustainable Development Goals.
Take urgent action to combat climate change and its impacts.
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.