TEMPUR UK supported the planting of 3 hectares of wildflowers in the UK in 2025
Pollination underpins life on Earth, shaping ecosystems, global food production and the stability of the natural world we depend on every day. One out of every three mouthfuls of food relies on animal pollination, and in the UK alone the benefits that pollinators provide to crop production are estimated at £691 million each year. Yet despite their irreplaceable role, pollinators are in crisis. Scientific assessments show that pollinators are declining globally, driven by habitat loss, climate pressures and harmful chemicals. The health of our pollinating insects is directly tied to the security of our food systems and the resilience of natural ecosystems, which is why the support of organisations like TEMPUR UK is so vital.
The UK hosts an exceptional variety of pollinating insects. There are 275 species of bee alone, alongside 280 hoverfly species, more than 2,200 moth species, 6,700 other species of fly, and numerous beetles, wasps and thrips that contribute to pollination. These species support not only our food crops but the wildflowers, grasslands and woodlands that underpin entire food chains.
The landscapes these species depend on have been dramatically altered. England and Wales have lost over 97% of its flower-rich grasslands since the 1930s, an area equivalent to one and a half times the size of Wales. These meadows once formed extensive, connected networks across the countryside; today, most survive only as isolated fragments. As a result, many pollinators struggle to find the nectar, pollen and nesting sites they need. This fragmentation is one of the primary reasons why once-widespread species have become rare or disappeared entirely.
The consequences of this loss are stark. Half of the UK’s 27 bumblebee species are in decline, three species have already gone extinct, and seven have suffered declines of more than 50% in just the last quarter-century. Our butterflies and moths tell the same story, with 71% of butterflies and two-thirds of moths now in long-term decline. Even common species are becoming increasingly scarce. The 2025 Bugs Matter Survey, led by Buglife and Kent Wildlife Trust, recorded a nearly 60% decrease in UK insect numbers since 2021, signalling severe and rapid ecological change.
This is why wildflower restoration is one of the most impactful interventions we can make. Wildflower-rich habitats support more pollinator species than any other habitat type, providing nectar, pollen, nesting opportunities and refugeThroughout the year. GreenTheUK has partnered with Buglife to deliver the B-Lines initiative – a nationwide network of “insect highways” – to reconnect fragmented landscapes with new and restored wildflower areas, allowing pollinators to move, feed and breed across the country.
By supporting wildflower restoration with GreenTheUK and Buglife, TEMPUR UK is helping to rebuild these ecological lifelines and reverse decades of habitat loss. This work extends far beyond protecting insects: it strengthens food security, enhances climate resilience, and restores the natural systems that future generations will depend on.
Wildflower Restoration in Devon (3 hectares)
Lying within the Buglife Brownstone to Berry Head Hotspot, the sites at both Grange Farm and Coleton Barton form part of Life on the Edge - an ambitious partnership project working to restore viable populations of some of the UK’s rarest invertebrates and plants along the South Devon coast. This hotspot sits within the wider South Devon coastal B-Line, one of five priority “Project Hotspots” where Life on the Edge aims to create and restore over 675 hectares of species-rich grassland and enhance habitat connectivity for threatened invertebrates.
The sites at Grange Farm and Coleton Barton lie adjacent to high-quality semi-improved or recently sown species-rich grassland and sit close to the extensive maritime cliff and slope priority habitat that stretches from the mouth of the River Dart up to Berry Head. This mosaic of cliffs, sloping grasslands, and wildflower-rich coastal margins supports an exceptionally diverse assemblage of invertebrates, contributing to the area’s national and international conservation importance.
At Grange Farm, 2.11 hectares of wildflower restoration have been delivered. Here, the existing low-diversity conservation grass sward was tightly grazed before being direct-drilled to improve botanical richness, boosting the structural and floral diversity that many specialist species depend on. At Coleton Barton, 0.89 hectares of wildflower restoration have been completed, where the low-diversity sward was power-harrowed, seeded using an Aitchison drill, and rolled in to encourage successful establishment.
In combination, this work has contributed to creating a contiguous 25-hectare block of species-rich grassland - a key landscape-scale outcome closely aligned with Life on the Edge’s mission to reconnect fragmented coastal habitats for at-risk invertebrates. Together, these restoration efforts will enhance and create habitat for a number of invertebrate species recorded across both sites, including the grey bush-cricket (Platycleis albopunctata), the black oil beetle (Meloe proscarabaeus), and the black mining bee (Andrena pilipes), three of the thirty threatened species the project is working to support.
Wildflowers & Grasses Planted
UN's Sustainable Development Goals
As a GreenTheUK partner, you support projects that are in line with the UN Sustainable Development Goals.
Take urgent action to combat climate change and its impacts.
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
