Westfield London supported the planting of 1 hectare of wildflowers in the UK in 2023-24
Westfield London has taken action to restore one of the rarest habitats in the UK: wildflower meadows. They're essential for the protection and survival of insects around the country, thus a cornerstone of our entire ecosystem and food chain.
Wildflower meadows used to cover large swaths of England but approximately 97% of them have been lost since the 1930's, an area larger than the size of Wales.
Wildflower meadows provide insects with food, shelter and transport links across counties in the UK where biodiversity has been depleted by habitat loss, development, and intensive farming. World leading study, State of Nature confirms the UK as one of the world’s most nature depleted countries, with 1 in 6 of more than 10,000 species assessed (16%) at risk of being lost from Great Britain. Some species, such as the Six-banded Nomad Bee have gone from being found all across southern England, to only being found in Devon.
Pollinators are critical to food chains and as such, wildflower meadows provide valuable support for wildlife and all life on earth, including humans. In the words of Kew Gardens, 'The more wildflowers there are, the more diverse pollinators they can support, and the more healthy crops we can grow.'
Our solution is to restore B-Lines - a network of insect pathways along which we are restoring and creating wildflower rich habitat. These pollinator highways created in partnership with GreenTheUK and Buglife will extend across the whole of the UK, allowing wildlife to move freely through our countryside and towns. Rather than covering entire regions in wildflowers, stepping stones of habitat have been created along the network to fulfil their purpose as efficiently as possible. In the event of the collapse of a wildflower habitat, having the B-Lines to provide new habitat and connect them with other wildflower meadows, we can save whole communities of insects from being lost.
Thanks to support from Westfield London, a network of flower-rich pathways that benefits pollinators, other wildlife, and people across the UK has been created.
Wildflower Restoration in London (0.06 hectares)
In November 2024, teams from Westfield London, Urban Planters, ISS Facility Services and Grosvenor Services joined GreenTheUK and Buglife at Norland Open Space, in the London borough of Hammersmith & Fulham. Norland North Open Space is a Green Flag site – one of 21 in the borough. Together we planted an impressive 3,000 Snakeshead Fritillary bulbs and 300 Daffodils on the mound next to the play park which will create a beautiful array of purples and yellows when they bloom.
A key goal of the Hammersmith and Fulham Council green management plan is to improve and increase appropriate planting, which this project has helped with. There is 20% tree coverage on the site and plants were selected to tolerate London's average rainfall. Hammersmith and Fulham Council takes part in No Mow May, an initiative that encourages letting grass grow tall to allow nature to thrive. Species commonly found in Hammersmith & Fulham’s parks and open spaces include 23 species of butterfly, including the Gatekeeper butterfly who feed on grasses until late May, the Common Pippistrelle, a tiny bat that can eat up to 1,000 midges in one night and the Common Frog.
Urban spaces like this are important for the community and for protecting local wildlife. Hammersmith & Fulham council have an ecology officer, biodiversity mapping and ecology-focused maintenance practices to maximise the green spaces they have. More local planting is due to take place in 2025.
Wildflowers & Grasses Planted
UN's Sustainable Development Goals
As a GreenTheUK partner, you support projects that are in line with the UN Sustainable Development Goals.
Take urgent action to combat climate change and its impacts.
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.